Connecting Global Business and Consumers in Developing Markets
UNTAPPED connects businesses with underserved markets, focusing on the last-mile. Building local infrastructure for presence and distribution, the platform aggregates small retailers and distribution agents to get essential products to consumers in informal markets more efficiently. It makes these markets more accessible to consumer product companies by offering a direct channel to informal markets through a network of decentalized, last-mile distribution hubs that also produce clean water.
Providing clean water, an essential commodity that every consumer needs every day, is the foundation of the platform. The distribution network we create for getting water to consumers is cost effective for distributing fast moving consumer products. Using mobile IT for operations, geolocation, inventory, and logistics, it creates economies of scale to serve the independent retail shops and distributors in the informal market.
The platform can help consumer product companies expand their market reach by targeting consumers that are outside of the top 5-10% of the markets in developing countries, and bring better prices, better products, and better service to a larger population. We don't try to displace existing retailers and local businesses. Rather, we attempt to provide a more efficient supply chain that can improve the economics for all local businesses and consumers.